Responsibilities

• Collaborate with the Email Marketing Manager to develop email campaigns in accordance with the Integrated Calendar
• Code emails with HTML, pull relevant links and tracking codes on all email assets for e-commerce, store and event support for promotional offers, lifecycle marketing and special events
• Create emails using Cordial, pull audiences, and schedule campaigns following the Integrated Calendar and ensure emails are deployed on time
• Implement A/B testing for testing to improve engagement, open-rates, click-through rates and conversion
• Optimize emails for both desktop, tablet and mobile devices
• Partner with the creative team using Base Camp, email team and supervisor and follow the QA processes to ensure emails are accurate
• Pull accurate lists partnering with Email Marketing Manager and the Email Analytics team for audiences, segmentation and testing to deploy emails that meet the business goals and email best practices
• Deploy emails and partner with Email Analytics team to monitor deliverability issues
• Log & monitor any bugs in the email marketing program and effectively get these issues resolved by working closely with Email Analytics and ESP to fix or improve any issue
• Continually review email best practices to improve all email communications and deliverability