Responsibilities

• Klaviyo Campaign Execution
• Build, schedule, and deploy email and SMS campaigns in Klaviyo, including promotional sends, lifecycle programs, automated series, and triggered flows.
• Create segmentation and dynamic content based on customer behavior, preferences, and Customer 360 data.
• Perform QA on all campaigns including links, rendering, compliance checks, and brand accuracy.
• Monitor campaign performance and recommend optimizations to improve engagement and conversion.
• Cross Functional Partnership
• Partner with Marketing Leads, Product Owners, and business vertical leaders to understand goals, priorities, and messaging needs.
• Translate brand and product requirements into effective Klaviyo campaigns and automated flows.
• Work closely with the CRM Project Manager and HubSpot Specialist to ensure campaign execution aligns with broader CRM and Customer 360 initiatives.
• Collaborate with Creative teams on layout, assets, and visual execution.
• Klaviyo and Hubspot Alignment
• Coordinate with the HubSpot team tomaintainaccuratelists, segments, and customer data for campaigns.
• Support data sync monitoring between Klaviyo and HubSpot, including error resolution and data hygiene tasks.
• Ensure both systems reflect accurate segmentation rules and customer journey logic.
• Testing, QA, and Optimization
• Conduct A/B tests for subject lines, designs, CTAs, and audience segments.
• Validate deliverability, inbox placement, and rendering across devices and email clients.
• Analyze performance metrics and provide insight driven recommendations for improvement.
• Data, Compliance, and Process Management
• Maintain compliance for email and SMS including opt in requirements, preference centers, unsubscribe standards, and privacy policies.

Requirements

• 5+years of experience building and executing email campaigns in Klaviyoor, similar ESP.
• Strong understanding of segmentation, automations, testing methodologies, and email best practices.
• Experience partnering with cross functional teams including Marketing, Product, and Creative.
• Strong attention to detail with the ability to manage multiple campaigns and deadlines.

Preferred

• Experience working with HubSpot or another CRM tool.
• Understanding of deliverability , compliance requirements, and SMS best practices.
• Basic HTML knowledge for email formatting.
• Experience supporting multi brand communication programs.

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program