Email Marketing Specialist at Great HealthWorks, Inc. | Fort Lauderdale, FL

Great HealthWorks, Inc.

Email Marketing Specialist

Fort Lauderdale, FL (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive email and lifecycle program execution across multiple brands using Dotdigital and Yotpo to scale campaigns.

Own end-to-end email campaigns across OmegaXL, Antinol Plus, Pretty, and others.
1+ years of hands-on email marketing experience with Dotdigital or Klaviyo.
Collaborate with design, copy, and product teams to ensure cohesive messaging.

Job Description

Responsibilities

Email Platform Operations: Support migration and ongoing management of transactional emails from Magento into Dotdigital.
Perform campaign QA and ensure accurate deployment of campaigns and automated flows.
Maintain email scheduling and coordinate campaign execution across brands.
Customer Engagement Programs: Own execution of review generation and support in rolling out loyalty communications through Yotpo as it impacts the entire business.
Support lifecycle messaging tied to customer engagement and retention initiatives.
Help align email messaging across brands with customer insights and feedback.
Briefing & execution: Build and deploy marketing email campaigns in Dotdigital across multiple brands (OmegaXL, Antinol Plus, Pretty, and others).
Support increased campaign cadence as the program scales.
Write creative briefs and support email content development for promotional and lifecycle campaigns
Program Support: Collaborate closely with design, copywriting, and product teams to align on campaign objectives and ensure cohesive messaging.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
1+ years of experience in email marketing and/or SMS marketing
Hands-on experience with email/SMS marketing platforms such as Mailchimp, Yotpo, Klaviyo, HubSpot, Magento DotDigital or similar.
Excellent written and verbal communication skills.
Experience with marketing automation tools and CRMs is a plus.
Familiarity with CAN-SPAM, GDPR, and email compliance regulations.
Abilities to use: Stripo, Klaviyo, WordPress, Google Analytics, DotDigital, Yotpo, Shopify, Magento, Oracle
Ability to multitask and manage multiple campaigns simultaneously.
Self-starter with the ability to work independently and as part of a team.
Strong problem-solving skills and a desire for continuous improvement.
Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.

Preferred

Experience with analytics tools such as Google Analytics
Experience with Yotpo loyalty programs
Experience across multiple brands and marketing channels

Great HealthWorks, Inc.

As one of the largest vertically integrated direct-to-consumer powerhouses in the United States, Great HealthWorks (GHW) is dedicated to delivering quality health and wellness products. The company’s cornerstone product, OmegaXL, has been marketed to millions of consumers worldwide as a patented all natural product providing relief from pain due to inflammation. With over 30 years of clinical studies supporting the benefits of OmegaXL, the Company’s marketing campaigns have consistently ranked in the Top-5 of IMS rated shows because Omega XL works. With corporate headquarters and distribution center in Fort Lauderdale, Florida, GHW’s “All Under One Roof” approach has fast become the preferred choice to launch new products in the Direct Response channel. Our promise is in our name because Great Health Works!

Founded in 2003

Fort Lauderdale, Florida, USA

412 employees (45 in marketing)

www.greathealthworks.com