Forrest Johnson

Email Marketing Specialist

Atlanta, GA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive email marketing campaigns and lifecycle programs as an Email Marketing Specialist, blending coding, automation, and cross-functional collaboration.

  • Own end-to-end email campaigns and lifecycle programs from planning to analysis.
  • Must-have: Hands-on Salesforce Marketing Cloud experience and email coding skills.
  • Standout: Proven ability to render emails across devices with CAN-SPAM/ADA compliance.

Job Description

Responsibilities

  • Experience creating, scheduling, and monitoring email marketing campaigns
  • Support strategic programs through manual and triggered campaigns across the customer lifecycle - prospecting, nurturing, retention, surveys, and transactional communications
  • Partner with designers and copywriters to optimize creative and templates based on performance data and industry best practices
  • Hands-on experience using Salesforce Marketing Cloud or a comparable email marketing platform
  • Proven ability to code emails from base templates and ensure consistent rendering across devices
  • Knowledge of email marketing best practices, including CAN-SPAM and ADA compliance
  • Works well in cross-functional teams, coordinating with IT, Marketing, and Digital teams
  • Highly organized, with the ability to manage multiple projects and timelines simultaneously

Requirements

  • Salesforce Marketing Cloud or a comparable email marketing platform (hands-on experience)
  • Proven ability to code emails from base templates and ensure consistent rendering across devices
  • Knowledge of email marketing best practices, including CAN-SPAM and ADA compliance
  • Works well in cross-functional teams, coordinating with IT, Marketing, and Digital teams
  • Highly organized, with the ability to manage multiple projects and timelines simultaneously

Preferred

  • Salesforce Email Specialist Certification
  • Strategic mindset with experience developing and executing testing and optimization strategies
  • AMPscript experience is a plus
  • Moveable Ink is a plus