Email Marketing Specialist

USA (Remote)

Salary Not AvailableEntry Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on building and optimizing email campaigns across multiple CRM platforms, including lifecycle flows and audience segmentation. It requires 3+ years in email marketing or CRM operations, basic HTML/CSS, and an analytical mindset. Benefits include remote LATAM work, competitive regional pay, and opportunities to grow skills.

Job Description

Responsibilities

  • Build, test, and launch email campaigns across CRM platforms (Klaviyo, HubSpot, Braze, Mailchimp, ActiveCampaign, etc.).
  • Set up automated lifecycle flows such as onboarding, reactivation, win-back, and loyalty sequences.
  • Manage audience segmentation, profile properties, and basic data integrations to support targeting and personalization.
  • Monitor campaign performance (open rates, click rates, conversions) and share insights or recommendations.
  • Perform QA checks and ensure accurate setup before campaigns go live.
  • Collaborate with marketing, creative, and analytics teams to keep campaigns organized and aligned.

Requirements

  • 3+ years of experience in email marketing, CRM operations, or digital marketing.
  • Experience with any email or CRM platform (Klaviyo experience is a plus, but not required).
  • Basic knowledge of lifecycle marketing concepts (welcome flows, re-engagement, win-back, cross-sell).
  • Familiarity with HTML/CSS for simple email template adjustments.
  • Analytical mindset and interest in learning how to optimize campaigns using data.
  • Strong attention to detail, organization, and ability to manage multiple tasks at once.
  • Advanced English for communication with cross-functional teams.

Preferred

  • Klaviyo experience is a plus

Benefits

  • 100% remote work across LATAM
  • Competitive compensation for the region
  • Opportunities to learn new CRM tools and marketing practices
  • Collaborative team environment with room to grow your technical and analytical skills
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EX Squared LATAM

3.9 Glassdoor

Welcome to Outcoding, an EX Squared company - your premier nearshore outsourcing solution provider! Combining technical expertise with creative execution, we serve as a subsidiary of the renowned technology services provider, EX Squared. With over two decades of experience in the software industry, we excel in delivering high-quality solutions for businesses worldwide.Our team consists of creative minds and technical experts who imagine, build, and evolve digital futures for organizations across the globe. Experience the best of technology and innovation with Outcoding.

Founded in 2000
San José, Alajuela, CRI
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