Responsibilities

• Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives
• Create and manage subscription workflows for customer retention, reactivation, and churn reduction
• Working cross-functional with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications)
• Manage customer loyalty and referral programs
• Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows
• Maintain marketing calendars for promotions, product launches, and events
• Collaborate with and support our omnichannel efforts in retail and on marketplaces
• Collaborate with cross-functional teams for cohesive campaign execution
• Analyze campaign performance to optimize strategy and execution

Requirements

• 3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line)
• Experience managing large subscriber lists and working with digitally native brands
• Familiarity with ad spend-driven, direct-response marketing teams
• Strong analytical skills and a data-driven approach
• Klaviyo, Shopify, and Recharge experience ideal
• Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws)

Benefits

• Fully Remote
• Observed Local Holidays
• Quarterly Performance Bonus

About eJam, Inc

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