Responsibilities

• Execute weekly email campaigns that are visually on-brand and resonate with anime & Gen-Z audiences.
• Build and maintain automated flows (welcome, cart abandonment, post-purchase, win-back, loyalty).
• Develop and refine audience segments to improve personalization and engagement.
• Run structured A/B tests (subject lines, send times, creative) to continually optimize results.
• Monitor and report weekly on campaign performance, revenue attribution, and list health.
• Ensure email content feels authentic to anime/Gen-Z culture — playful, fun, and community-driven.
• Provide advisory recommendations to Paid, Social, and Community teams on list growth opportunities (e.g., referral programs, lead magnets), but execution will be handled by those teams.

Requirements

• 1–3 years of hands-on email marketing experience (Klaviyo, Mailchimp, or similar platforms).
• Strong copywriting skills with a Gen-Z tone; able to write subject lines that convert.
• Basic design/visual editing skills for templates (Figma, Canva, or Adobe Creative Suite).
• Analytical mindset: comfortable interpreting KPIs, running tests, and adjusting strategy.
• Understanding of anime culture, memes, and social trends that appeal to Gen-Z.
• Excellent organizational skills and ability to meet deadlines.
• Previous DTC/e-commerce experience a strong plus.

Benefits

• Remote, part-time role (approx. 5-10 hours/week with potential to grow).
• Flexible schedule — work from anywhere.
• Opportunity to shape and grow the email marketing function for a brand with a strong community-driven identity.
• Collaborative and creative culture where anime + fashion come together.
• Competitive monthly pay with performance-based incentives.