Responsibilities

• Revive and optimize multiple list segments to maximize engagement and deliverability
• Build sophisticated automation that converts leads into booked sales calls
• Segment and clean lists to maintain high engagement rates and sender reputation
• Write compelling copy that resonates deeply with our pre-retirement market
• Architect email systems from the ground up—our current setup needs a complete rebuild
• Test relentlessly using cutting-edge strategies, AI tools, and emerging technologies to maximize deliverability and conversion

Requirements

• Proven track record reviving cold/dormant email lists and turning them into revenue
• Deep expertise in email deliverability, list hygiene, and inbox placement
• Exceptional copywriting skills with the ability to understand and speak to complex markets
• Hungry to be the absolute best, always learning, testing, and pushing boundaries
• Stays at the cutting edge of automation tools, and email marketing technology
• Systems thinker who can build and optimize infrastructure, not just send campaigns

Preferred

• Experience with pre-retiree, financial, or high-consideration audiences (strong plus)