Email Marketing Manager

South Windsor, CT (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive email marketing campaigns for TicketNetwork, focusing on planning, execution, and optimization across segments.

  • Own end-to-end email campaigns and automations.
  • Must-have: deep Responsys experience and 5+ years in email marketing.
  • Standout: data-driven optimization with A/B testing and revenue impact.

Job Description

Drive email marketing campaigns and optimization for a ticketing platform, focusing on planning, execution, and data-driven improvements.

  • Develop, execute and optimize email marketing campaigns, including promotional emails, newsletters, and automated drip campaigns
  • Segment and personalize email lists to optimize engagement and conversion rates
  • Manage email automation workflows, ensuring timely and relevant communication
  • Analyze email campaign performance using key metrics (open rates, click-through rates, conversion rates, etc.) and implement data-driven improvements
  • A/B test subject lines, content, and send times to maximize effectiveness
  • Ensure all email communications comply with best practices, legal regulations (CAN-SPAM, GDPR), and brand guidelines
  • Collaborate with the design team to create visually appealing and engaging email templates
  • Work with CRM and marketing automation platforms (e.g., Responsys), to execute campaigns efficiently
  • Represent the email marketing team in meetings, providing campaign updates and strategic recommendations
  • Ensure data accuracy, segmentation, and list integrity, including timely scrubs of opt-outs and dynamic content targeting
TicketNetwork logo

TicketNetwork

TicketNetwork is a leading provider of ticket technology solutions that power the global live events marketplace. Our suite of products includes point-of-sale solutions, open distribution networks, white-label sites, and integrated tools that connect rights-holders, venues, and fans. With over two decades of experience and billions in ticket sales processed, we help partners simplify event management, expand their audience reach, and maximize revenue through innovative, scalable, and data-driven technology.Our culture is at the heart of who we are. Headquartered on a vibrant campus in South Windsor, Connecticut, we believe in creating an environment where people can thrive personally and professionally. Team members enjoy complimentary breakfast and lunch daily in our on-site cafeteria, access to an employee gym, and the unique experience of working alongside a small farm that cares for rescued animals.We’re also committed to sustainability, with free employee electric car charging stations, added trees that offset our carbon footprint, and a rooftop of solar panels that generate a majority of our electricity. Our efforts reflect our focus on innovation, not just in technology, but in how we operate as a company.

Founded in 2002
South Windsor, Connecticut, USA
302 employees (25 in marketing)

Traffic Signals

Monthly Visitors
385K
Monthly Google Ads Budget
$16.8K
Traffic Source Mix
Search
30.9%
Direct
56.7%
Referral
5.4%
Social
1.9%
Paid
5%

Headcount Trend

Current headcount: ~302

Marketing Team

Marketing Team Size
19 (6% of company)

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