Responsibilities

• The Sr. Email Marketing Manager is responsible for leading the execution, technical build, and operations of email messaging — architecting, coding, testing, and deploying email campaigns across all product lines.
• This includes maintaining the email roadmap and content delivery schedules.
• The role also is responsible for managing a team of 5 or more email marketing professionals on a daily basis and collaborating with multi channels, including but not limited to: Marketing, Product Management, Product Development, and Support teams.
• Own the technical architecture of email marketing campaigns, including AMPscript, SQL query activities, dynamic content, and data extension design that support business objectives.
• Drive and achieve business goals including revenue and loyalty metrics through the email marketing channel.
• Manage the execution and operational workflow for the email marketing strategy.
• Manage daily operations of the email marketing channel – marketing calendar, promotional planning, creative design, execution and deployment of email campaigns.
• Support email strategy with relevant content, segmentation, multi-channel, multi-journey communication and personalization using a customer data platform.
• Lead and scale a team of 5+ email marketing professionals who design, code (HTML/CSS, AMPscript, SSJS), develop, and deploy email ad hoc and automated campaigns via the Salesforce Marketing Cloud platform.
• Manage all Project Tracker tasks, updates, assignments and campaign information.

Requirements

• Experience with either Salesforce or Adobe systems
• 7-9 years Email marketing including hands-on experience coding in Salesforce Marketing Cloud (AMPscript, SSJS, SQL) Required
• 3-5 years Supervisory experience managing a team of 5 or more high-performing direct reports Required
• Hands-on experience writing SQL queries and AMPscript to build segmentation, personalization, and dynamic content Required
• Working knowledge of HTML/CSS for responsive email coding and troubleshooting rendering issues across email clients.
• Experience with API integrations, webhooks, and data extensions within Salesforce Marketing Cloud.
• Extensive knowledge of the Salesforce Marketing Cloud platform.
• Knowledge of project management tools (e.g., Monday.com, Jira)
• Knowledge of digital content, best practices, and emerging trends.
• Clear understanding of UI/UX design and the basic principles of usability.

Preferred

• Bachelors Business Administration/Management Preferred
• Experience with Insurance/Travel/Discount/Automotive/Membership products and operations highly desired.