Responsibilities

• Own and manage the email marketing calendar in alignment with business priorities, promotional calendars and cross-channel initiatives
• Partner with CRM and creative teams to plan and prioritize campaigns
• Ensure clear timelines, approvals and deliverables for every campaign
• Proactively identify opportunities for new lifecycle campaigns and automations
• Lead end-to-end development of email campaigns including briefing, copy direction, creative coordination, segmentation and QA
• Build and launch campaigns within the Braze marketing platform
• Develop audience targeting strategies to improve personalization and engagement
• Implement A/B testing plans to optimize subject lines, creative, offers and send times
• Oversee accurate deployment of all campaigns, ensuring flawless execution
• Monitor performance post-launch and quickly troubleshoot any issues
• Maintain deliverability best practices and list hygiene standards
• Own weekly and monthly performance reporting
• Analyze KPIs including open rate, CTR, conversion rate, revenue and unsubscribe rate
• Translate data into actionable insights and optimization plans
• Present results and recommendations to leadership and cross-functional stakeholders

Requirements

• Bachelor’s degree required (degree in communications/public relations/marketing or related field is preferred)
• 4-6+ years of experience in email marketing, CRM or lifecycle marketing
• Hands-on experience building and launching campaigns in an email service provider (ESP) or marketing automation platform
• Proficiency in email performance analysis and reporting (open rate, CTR, conversion, revenue attribution etc.)
• Familiarity with email deliverability, best practices, list hygiene and compliance where applicable
• Strong attention to detail with proven QA processes for campaign deployment

Preferred

• Experience with Braze is strongly preferred
• Strong understanding of audience segmentation, personalization and lifecycle marketing strategies
• Experience with cross-functional calendar management and coordination of campaign launches