Responsibilities

• Learn our current emails. Get deep on every automated email we send today — sign-up, abandoned cart, post-purchase, and the rest — and how each one is set up.
• Build clear tracking. Stand up the systems to measure email performance — the exact numbers that tell us what's working and what isn't.
• Set up every tracking and conversion point so nothing goes unmeasured.
• Optimize. Improve the emails — timing, frequency, triggers — based on the data you're now tracking.
• This is a data and metrics role. We're looking for someone elite at tracking, measurement, and KPIs — someone who lives in the numbers and makes the emails perform better because they can see exactly what the numbers are doing.
• This is not a copywriting job.
• It starts solo — you own the channel — with room to grow into a team as it scales.

Requirements

• Elite at data tracking and metrics. This is the core. You understand email numbers cold — revenue per email, conversion rate, open and click rates, repeat-purchase rate, deliverability — and you know how to set up and measure them.
• Proven DTC email experience. You've owned email for an eCommerce brand and driven real revenue from it.
• You set up tracking, not just read it. You can build conversion tracking and measurement points from scratch, correctly.
• Systems thinker. You can learn an existing setup, find what's leaking, and fix it methodically.
• Metrics-driven decisions. You act off data, not guesses.
• AI-fluent — you use AI in your daily workflow for analysis, reporting, and segmentation.

Preferred

• Bonus: experience with supplements, nutra, peptides, or CBD and the email deliverability challenges those bring.

Benefits

• Employee discount
• Gym membership
• Health insurance
• Paid time off