Email Marketing Manager

Bonita Springs, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive email marketing strategy and execution across campaigns and lifecycle journeys to build targeted customer engagement.

  • Own end-to-end email programs and lifecycle journeys across ESP platforms
  • Must-have: 3–5+ years of email marketing experience with platforms like HubSpot, Klaviyo, or Mailchimp
  • Standout: Strong segmentation, automation, and analytics capabilities for optimization

Job Description

Responsibilities

  • Develop and execute email marketing strategies across campaigns and lifecycle journeys
  • Build, test, and deploy campaigns using platforms such as HubSpot, Mailchimp, or Salesforce Marketing Cloud
  • Manage audience segmentation, targeting, and automated workflows
  • Maintain and manage the email marketing calendar
  • Conduct A/B testing to optimize performance and engagement
  • Perform QA across devices to ensure quality and deliverability
  • Ensure compliance with email marketing regulations and best practices
  • Collaborate with internal teams, regional marketing, and external partners
  • Analyze campaign performance and provide reporting on key metrics
  • Continuously optimize campaigns based on data insights and performance

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 3–5+ years of email marketing experience
  • Experience with ESP platforms such as HubSpot, Klaviyo, or Mailchimp
  • Strong understanding of segmentation, automation, and lifecycle marketing
  • Experience with HTML/CSS for email editing and troubleshooting
  • Knowledge of analytics tools and performance reporting
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills
  • Ability to manage multiple campaigns in a fast-paced environment

Benefits

  • For eligible employees, we offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities
  • Uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits
Discovery Senior Living logo

Discovery Senior Living

Discovery Senior Living is the largest privately held operator in U.S. with a growing portfolio of nearly 35,000 units across 350 communities and nearly 40 states. The company and its 17,000-plus employees is a recognized industry leader for performance, innovation and customized lifestyle experiences. Discovery’s family of companies includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. Led by its award-winning management team, Discovery has been developing, building, marketing, and managing diverse senior-living communities across the United States for three decades. Discovery Senior Living was once again named and certified a Great Place To Work May 2024 – May 2025.

Founded in 1991
Bonita Springs, Florida, USA
1.8K employees (66 in marketing)

Traffic Signals

Monthly Visitors
7.4K
Traffic Source Mix
Search
38.7%
Direct
44.6%
Referral
7.1%
Social
8.3%
Paid
1.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
54 (3% of company)
Median Career Experience
16 years
Median Tenure
2.3 years

Funding

Total Funding
$58K
Last Raise
$30K
Series Unknown, 3 years ago

Funding History

  • Oct 2022
    Series Unknown
  • Mar 2021
    Grant • $30K
  • Feb 2020
    Grant • $28K

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