Responsibilities

• Own the complete email lifecycle across both brands, including: Monthly campaign planning; Lifecycle strategy; Customer segmentation; Copywriting; Email design; Klaviyo implementation; Automation strategy and optimization; A/B testing; Reporting and attribution; Performance analysis; Continuous optimization
• Work across the entire customer journey, including: Lead nurture; First purchase; Subscription conversion; Subscriber onboarding; Customer education; Cross-sell opportunities; Churn reduction; Win-back campaigns; Reactivation
• Increase new subscriptions
• Improve email-driven revenue
• Reduce subscriber churn
• Increase subscriber lifetime value
• Improve engagement across the customer lifecycle
• Build smarter automations that scale with the business

Requirements

• Experience owning email marketing from start to finish
• Strong Klaviyo experience
• Writing strong direct-response copy
• Designing clean, conversion-focused emails
• Managing Klaviyo independently
• Planning monthly campaign calendars
• Using data to improve performance

Preferred

• 3-6+ years of email marketing experience
• Strong Klaviyo experience
• Subscription ecommerce experience preferred
• Experience building and optimizing automations
• Comfortable analyzing campaign performance and making strategic recommendations
• Strong writing and visual communication skills

Benefits

• PTO
• Health benefits
• Employee discounts
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance