Responsibilities

• Is responsible for aggregating and tracking all database marketing campaigns on a shared marketing calendar to ensure that all enterprise teams are aligned and all marketing campaigns are deployed timely and strategically.
• Proofs all creative and variable content across channels and communicates/executes necessary changes to ensure accuracy of programs.
• Assists CRM team in the deployment of campaigns (email, mobile, etc.) and works to deploy on time.
• Works with creative team to brainstorm and design variable content that aligns with the direction of the organization.
• Monitors customer journeys across systems to help deliver consistent quality guest experience.
• Coordinates database marketing initiatives to share property wide via online tools.
• Fields customer and employee calls related to database marketing campaigns.
• Performs other duties as assigned to support the efficient operation of the department.

Requirements

• High School Diploma or equivalent (GED) required.
• Minimum one (1) year of experience in multiple communication channels including direct mail, e-mail, mobile or social media required.
• Technical proficiency and knowledge in MS Office (Word, Excel, Outlook).
• Demonstrated ability to drive toward results.
• Ability to multi-task and prioritize effectively in a dynamic, fast-paced environment with demonstrated organizational and time management skills.
• Must maintain a strict level of confidentiality and act in a manner consistent with all legal and regulatory requirements and in compliance with relevant laws and regulations.
• Must be personable and professional, capable of using caution and discretion in communication.

Preferred

• Prior experience working with a customer database preferred.
• Possess excellent oral and written communication skills; strong client interface and presentation skills are preferred.