Email Marketing Automation Strategist at Fisher Investments | Tampa, FL

Fisher Investments

Email Marketing Automation Strategist

Tampa, FL (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the end-to-end email program, from journeys and content to audience design and deliverability, delivering measurable lead generation and engagement improvements.

Lead generation and lifecycle optimization: design programs and cadences that drive conversions and engagement across segments.
Journey building, testing, and analytics: implement advanced email journeys, A/B/multivariate tests, and data-driven refinements to improve open rates and click-through.
Deliverability and performance governance: monitor inbox deliverability, unsubscribe/spam metrics, and provide insights to boost effectiveness.

Job Description

Responsibilities

Manage daily operations of the email marketing campaign setup including: advanced email journey building, content production, contact strategy design, audience segmentation, and email QA
Manage email calendar, send volume, list targeting and define cadence based on performance testing, segmentation and organizational prioritization
Design and implement lead generation programs that provide measurable improvement to meet goals
Develop A/B and multivariate testing strategies and improve campaigns based on insights and business needs
Monitor marketing metrics (open rates/click-through/deliverability) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics
Identify potential process improvements and recommend solutions to management to improve efficiency and email engagement
Track and communicate results, success metrics and recommendations for improvement

Requirements

2+ years of email lifecycle marketing experience, with focus on developing new campaigns
2+ years of email channel expertise, includes: CRM management, responsive creative/technical design, deliverability, list segmentation, and best practices
Experience with major Email Service Provider (ESP) or CRM platform is required
Experience with Selligent by Zeta is preferred
Prior success with lead nurturing programs, audience segmentation, marketing automation, and content personalization efforts that have demonstrably improved conversion and engagement
Experience using analytics and analytics tools to measure success and improve campaigns
Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws

Preferred

Benefits

100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO, plus 10 paid holidays
Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

Fisher Investments

3.8 Glassdoor

Fisher Investments is an independent, fee-only investment adviser serving clients across three principal business units: US Private Client, Institutional and Private Client International. Together, these groups serve a diverse global client base that includes corporations, public and multi-employer pension funds, foundations and endowments, governments and high net worth families. Fisher Investments was founded in 1979 by Ken Fisher, who served as CEO for 37 years and now serves as Executive Chairman and Co-Chief Investment Officer. Ken wrote the Forbes “Portfolio Strategy” column from 1984 through 2016, making him the longest continuously running columnist in the magazine’s history. He now writes monthly, native language columns in major media organs around the world, spanning more countries and more languages in more total reach than any other, non-syndicated columnist of any type ever. Ken has written 11 books—including 4 New York Times bestsellers—and has regularly appeared on CNBC, Fox Business, Fox News, CNN International, Yahoo Finance, Bloomberg TV, and numerous other financial news outlets.For more information on Fisher Investments, please visit www.fisherinvestments.com. Careers Page: https://www.fisherinvestments.com/en-us/careers Important Disclosures: https://www.fisherinvestments.com/en-us/disclosures Privacy Policy: https://www.fisherinvestments.com/en-us/privacy Community Guidelines: https://www.fisherinvestments.com/en-us/communityguidelines

Founded in 1979

Plano, Texas, USA

5.2K employees (152 in marketing)

www.fisherinvestments.com

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