Responsibilities

• Plan, build, and launch email campaigns in HubSpot across the customer lifecycle
• Develop nurture, onboarding, engagement, and retention campaigns
• Manage campaign calendar and optimize content, subject lines, and CTAs
• Build and maintain HubSpot workflows for lifecycle automation
• Segment audiences using CRM data and behavior triggers
• Support lead nurturing, onboarding, upsell, and re-engagement efforts
• Troubleshoot and improve workflow performance
• Map and enhance the customer journey across lifecycle stages
• Personalize messaging to improve engagement and experience
• Partner with internal teams to align messaging with customer needs
• Track and analyze campaign performance (open, click, conversion rates)
• Run A/B tests and provide data-driven recommendations
• Maintain clean, accurate, and well-segmented contact lists in HubSpot
• Ensure compliance with email marketing regulations and best practices

Requirements

• Must have proper documentation for employment in the United States
• Must pass a pre-employment drug screen
• High School diploma or equivalent preferred
• Submission of 2-3 writing samples is required as part of the application process
• 3+ years experience in email marketing, marketing automation, or CRM marketing
• Hands-on experience using HubSpot marketing automation platform
• Strong understanding of customer lifecycle marketing strategies
• Experience building workflows and email sequences
• Ability to analyze data and optimize campaigns
• Strong written communication skills
• Detail-oriented with strong organizational skills
• Ability to manage multiple campaigns simultaneously

Benefits

• Immediate PTO accrual
• Paid holidays
• 2 paid experience days
• Medical insurance
• Free telehealth
• Free accident Insurance
• Dental insurance
• Vision insurance
• Free life insurance
• 401(k) with up to 4% employer match