Responsibilities

• Plan, build, and execute both automated and one-time email campaigns across multiple industries and audiences.
• Develop automation workflows for lead nurturing, onboarding, post-purchase, re-engagement, referral, and lifecycle campaigns.
• Manage one-time list sends such as newsletters, product launches, promotions, and event announcements, ensuring proper segmentation and timing.
• Implement account-based marketing (ABM) and cold email strategies to reach targeted decision-makers and drive B2B opportunities.
• Maintain and improve deliverability through authentication (SPF, DKIM, DMARC), sender reputation monitoring, and ongoing list hygiene.
• Develop and optimize list acquisition systems via lead magnets, website forms, pop-ups, and CRM integrations.
• Segment and personalize campaigns to maximize relevance and engagement across buyer personas and industries.
• Test and optimize campaigns through A/B testing on subject lines, CTAs, send times, and creative formats.
• Analyze performance metrics (deliverability, open rates, click rates, conversions) and provide actionable insights for improvement.
• Ensure compliance with CAN-SPAM, GDPR, and cold email best practices.

Requirements

• 6-10 years of experience managing email marketing programs across B2B, B2C, and e-commerce environments.
• Proven success running both automated email sequences and manual one-time list sends.
• Proficiency in marketing automation platforms (ActiveCampaign, HubSpot, Go High Level, Klaviyo, or similar).
• Strong understanding of email deliverability, sender reputation, DNS setup, and compliance frameworks.
• Hands-on experience with cold email and account-based marketing (ABM) outreach tools.
• Expertise in list building, segmentation, and acquisition strategies that drive engagement and list growth.
• Solid copywriting and messaging skills focused on conversion and clarity.
• Analytical mindset with experience using reporting dashboards and interpreting data to improve performance.
• Ability to manage multiple projects, deadlines, and brand accounts simultaneously.

Preferred

• Working knowledge of HTML/CSS for email formatting and design.
• Familiarity with CRM platforms (HubSpot, Go High Level, Salesforce).
• Experience managing multi-brand or agency-level campaigns.