Responsibilities

• Email Marketing, SMS Marketing, & Marketing Automation
• Develop, design, and execute email marketing and SMS campaigns for multiple consumer-focused brands
• Create compelling email copy, subject lines, preview text, and calls-to-action that drive engagement and conversions
• Design visually engaging, on-brand email campaigns and templates that deliver an exceptional guest experience while following email marketing best practices
• Create dynamic content and messaging based on visitor data and behavior
• Conduct A/B testing on email design, messaging, subject lines, and automation strategies to continuously improve performance
• Build and manage HubSpot marketing automation workflows, including triggered emails and customer journeys
• Monitor, audit, and troubleshoot workflows to ensure proper functionality and performance
• Create and optimize lead capture forms in HubSpot that support database growth, segmentation strategy, and a seamless guest experience
• Create and manage lists within our database, including strategic segmentation, list hygiene, and growth strategies

Requirements

• Bachelor's degree in Marketing, Communications, related field, or equivalent experience
• 4-6+ years of experience creating, designing, and optimizing email marketing campaigns, including hands-on experience with marketing automation
• Excellent written and verbal communication skills
• Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and responsive email design
• Hands-on experience building and managing automated workflows within HubSpot or a similar marketing automation platform
• Demonstrated ability to design visually engaging, mobile-responsive marketing emails using HubSpot, Canva, or similar design tools
• Ability to manage multiple projects and meet deadlines
• Detail-oriented, highly organized, and passionate about delivering exceptional guest experiences