Responsibilities

• Own email campaign planning and execution for a single brand, including promotional, triggered, and lifecycle programs
• Build, QA, and deploy campaigns and automated flows in partnership with Email Engineering and QA
• Manage segmentation and audience targeting to ensure relevant, personalized communication
• Execute and optimize key customer journeys, including onboarding, engagement, retention, and reactivation
• Partner with Creative to ensure email content aligns with brand standards and performance objectives
• Collaborate with Brand and Performance teams to align email campaigns with broader marketing initiatives
• Monitor deliverability, engagement, and conversion metrics, proactively identifying opportunities for improvement
• Support A/B testing initiatives, including subject lines, creative, segmentation, and send strategy
• Maintain campaign calendars and ensure timely execution of all lifecycle communications
• Contribute to shared lifecycle standards, documentation, and best practices across brands

Requirements

• 4–7 years of experience in email marketing, lifecycle marketing, or CRM
• Hands-on experience building and deploying email campaigns and automated flows
• Strong understanding of segmentation, personalization, and lifecycle best practices
• Experience collaborating with Creative and cross-functional marketing teams
• Comfortable working in a fast-paced, multi-brand or high-growth environment
• Strong attention to detail and operational rigor
• Data-driven mindset with the ability to translate performance insights into optimizations
• Highly organized and able to manage multiple priorities with precision
• A proactive team player who takes ownership of execution and results

Benefits

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!