Responsibilities

• Marketing Automation (90%)
• Technical Campaign Build: Translate marketing briefs into functional Marketo programs, including nurture streams, batch sends, and event-triggered workflows.
• Marketo Asset Management: Build and update email assets and forms using existing templates.
• Workflow Logic: Set up complex "Smart Campaigns," filters, and triggers to ensure the right audience is targeted based on predefined criteria.
• Data Guarding: Ensure lead data is flowing correctly through the Marketo-Salesforce sync and that all hidden fields and tracking parameters are firing.
• QA & Testing: Perform rigorous pre-flight testing, including link checks, rendering tests (Litmus/Email on Acid), and token verification to ensure 100% accuracy.
• Deployment: Manage the global marketing calendar and execute sends according to strict deadlines.
• Basic Maintenance: Monitor system health, manage list imports, and handle routine database cleanup tasks.
• Reporting & Analytics (10%)
• Email Reporting: Build complex email reports based on the data in Marketo and present these reports with recommendations for immediate action to improve email delivery and performance.

Requirements

• Marketo Certification (Required): You must be a Marketo Engage Business Practitioner or greater. This role requires deep familiarity with the platform's back-end mechanics.
• Operational Expertise: Proven experience building programs from scratch within Marketo (nurture, webinar, gated content, etc.).
• CRM Literacy: Comfortable navigating the sync between Marketo and Salesforce (or similar CRMs) to troubleshoot lead flow issues.
• HTML/CSS Basics: Ability to jump into the code to fix layout shifts, adjust padding, or swap out image URLs within templates.
• Precision Execution: A "measure twice, cut once" mentality. You thrive in a role where accuracy is the primary KPI.

Preferred

• Using AI tools responsibly to accelerate research, analysis, documentation, and problem-solving
• Exercising strong judgment around data privacy, accuracy, and ethical use
• Continuously learning and adapting as AI capabilities evolve
• Proven examples of using AI to improve outcomes in prior roles is expected.

Benefits

• comprehensive employment package including competitive compensation, career development, benefits, 401K match, parental leave, and many more valuable perks.