Responsibilities

• Plan, build, schedule, and optimize email campaigns in Klaviyo.
• Write polished, brand-appropriate email copy.
• Manage and improve lifecycle flows, including welcome, abandoned cart, browse abandonment, post-purchase, winback, VIP, replenishment, back-in-stock, and unengaged customer journeys.
• Own customer segmentation across behavior, purchase history, engagement, lifecycle stage, VIP status, and customer value.
• Support SMS and push marketing efforts.
• Run A/B tests tied to meaningful outcomes such as conversion, revenue per recipient, placed order rate, flow revenue, and repeat purchase behavior.
• Analyze campaign and flow performance and explain not only what happened, but why it likely happened.
• Present clear insights, recommendations, and performance takeaways to the Head of Ecommerce.
• Monitor list health, deliverability, unsubscribe rate, spam complaints, and engagement quality.
• Work with the creative team to request graphics, lifestyle imagery, product imagery, and other assets.

Requirements

• 3–5 years of experience in email marketing, lifecycle marketing, retention marketing, CRM, ecommerce marketing, or a similar role
• Bachelor’s degree in ecommerce, marketing communications, consumer experience, merchandising, digital retailing, or related field
• Hands-on experience building and managing email campaigns
• Experience managing automated lifecycle flows
• Strong understanding of segmentation and audience targeting
• Ability to write polished, customer-facing copy
• Strong analytical skills and comfort interpreting ecommerce performance data
• Experience with A/B testing and performance reporting
• Strong attention to detail
• Ability to manage multiple campaigns, deadlines, and priorities
• Comfort working in a small business environment where people need to be both strategic and hands-on

Preferred

• Klaviyo experience strongly preferred
• Shopify experience preferred
• Direct-to-consumer ecommerce experience strongly preferred
• Fashion, footwear, accessories, retail, or premium brand experience strongly preferred
• Experience with SMS and/or push marketing
• Experience improving retention, repeat purchase rate, winback performance, or customer lifetime value
• Familiarity with deliverability, list health, and suppression strategy

Benefits

• Salary: $65,000-$80,000
• Health, Dental, and Vision insurance.
• Life/AD&D insurance
• Long-Term Disability Insurance
• Short-Term Disability Insurance
• Accident Insurance
• Hospital Indemnity Insurance
• 401k and FSA
• Paid time off and holiday pay.
• Opportunities for professional development and training.