Responsibilities

• Build, launch, schedule, and deploy lifecycle campaigns across email, SMS, in-app messaging, and push notifications using Braze
• Execute targeted communications supporting acquisition, lead nurturing, member engagement, renewals, referrals, and retention initiatives
• Manage day-to-day campaign setup including audience segmentation, dynamic content configuration, personalization logic, scheduling, and deployment
• Support automated customer journeys and recurring lifecycle campaigns across the member and prospect lifecycles
• Develop and maintain dynamic content, Liquid logic, personalization rules, and campaign configurations within Braze
• Build and QA lifecycle automations, canvases, triggered campaigns, and segmentation logic
• Leverage customer data and behavioral signals to support personalized messaging experiences
• Perform comprehensive campaign QA including rendering tests, link validation, dynamic content reviews, personalization testing, and deployment audit
• Troubleshoot campaign, segmentation, and rendering issues in partnership with internal teams
• Ensure campaigns follow CAN-SPAM, GDPR, accessibility, and deliverability best practices
• Support suppression management, list hygiene, and send governance standards

Requirements

• 2–4+ years of experience in email marketing, CRM marketing, or lifecycle marketing role
• Hands-on expertise with Salesforce CRM, Salesforce Marketing Cloud, Braze, or another email marketing/CRM platform (preferred)
• Experience building and executing lifecycle campaigns across email and SMS channels
• Strong understanding of segmentation, personalization and customer journey
• Familiarity with Liquid, HTML, and dynamic content logic for email personalization and troubleshooting
• Strong analytical mindset with experience interpreting campaign performance and optimization opportunities
• Exceptional attention to detail and commitment to quality assurance
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong communication and collaboration skills with the ability to work cross-functionally across marketing and operational teams
• Experience collaborating with cross-functional teams on deployment planning

Nice to Have

• Experience within luxury, hospitality, travel, subscription, or premium consumer brands (preferred)