Email Innovation Lead at H&R Block | USA | $101K/yr – $162K/yr

H&R Block

Email Innovation Lead

USA (Remote)

$101K/yr – $162K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

This role centers on advancing AI and MarTech in email and CRM, building roadmaps, and guiding cross-functional adoption. It emphasizes platform integration, governance, and change management with a focus on measurable impact. The candidate should have deep MarTech expertise and strong stakeholder management to drive technology-enabled outcomes.

Job Description

Responsibilities

Assess current email and SMS processes and identify areas where AI or other MarTech tools can deliver efficiencies and improved outcomes
Lead the adoption and optimization of Adobe tools and other key email technologies (e.g., Salesforce Marketing Cloud, Movable Ink, Stensul), ensuring full leverage of platform capabilities for lifecycle journeys, deliverability, and personalization
Develop and execute a roadmap for integrating AI and other MarTech tools into email operations, including change management strategies
Serve as the internal thought leader for AI and MarTech innovation in email and CRM, staying current on industry trends, emerging tools, and best practices. Educate and influence email marketers, agency and other key stakeholders across the organization
Oversee integration of MarTech platforms across email, SMS, data, and analytics systems, ensuring unified profiles, data quality, and actionable insights
Design and manage pilot programs to test new technologies, analyze results, and scale successful initiatives across email and SMS operations
Train and enable email marketers and cross-functional partners on new tools, workflows, and methodologies to maximize adoption and impact
Establish reporting structures and dashboards for technology performance, campaign outcomes, and business impact
Manage vendor relationships and evaluate external partners for MarTech and AI solutions, including contract negotiation and performance assessment
Champion change management and continuous improvement, ensuring the organization is prepared, supported, and equipped to adopt new systems and ways of working

Requirements

Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
Minimum 8 years in email, MarTech, or lifecycle marketing roles, with proven experience in platform adoption (Adobe, Salesforce, etc.), use case management, and cross-functional leadership
Deep expertise in MarTech platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Twilio, etc.) and AI applications
Proven track record of leading technology adoption, integration, and optimization in email and SMS environments
Strong strategic planning, organizational, and prioritization skills
Effective project management and change management abilities
Exceptional communication and stakeholder management skills
Proven track record of partnering and influencing to achieve positive business outcomes

Preferred

Experience designing and delivering unified data architectures and integrations across CRM, email, and analytics platforms
Hands-on experience with AI tools for marketing automation, personalization, and predictive analytics
Familiarity with vendor evaluation, contract management, and partnership development

Benefits

competitive compensation and benefits to support your health and well-being
Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com.
Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955

Kansas City, Missouri, USA

16K employees (361 in marketing)

www.hrblock.com

72% recommend to a friend

79% CEO approval