Responsibilities

• Develop and execute a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity
• Build email automations to deliver impactful content at relevant points of the patient journey
• Create and manage editorial calendar to deliver timely content across digital platforms
• Create high quality and compelling content across multiple platforms, including websites, blogs, social media and email
• Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables
• Interview patients and providers to create content and stories that can be used across multiple channels
• Manage and maintain content repositories; Ensure content is organized in an easily accessible way for future use
• Support content update to the employee intranet, and keeping team members informed on what’s happening across our markets
• Responsible for sending out internal newsletters and company communications (e.g. department specific updates, new executive/physician announcements, all-employee messages)
• Serve as the communications resource for HR & Cross-Departmental projects

Requirements

• 2-4 years’ experience in content development and marketing communication
• 1-2 years experience in email marketing and marketing automation
• Bachelor’s degree in marketing, communications, journalism or similar majors
• Prior advertising agency experience a plus; healthcare industry experience a plus
• Experience in Salesforce Marketing Cloud (or similar email automation platform such as Hubspot or Adobe Marketo)
• Exceptional writing and editing skills, with a strong attention to detail
• Excellent organizational skills, with ability to self-manage workflow and different priorities
• Able to consistently meet deadlines in a fast-paced environment
• Confident using Canva, or similar design platforms, for social media creation
• Track record of collaborating with others on the marketing teams to deliver business outcomes

Preferred

• Prior advertising agency experience a plus; healthcare industry experience a plus

Benefits

• Healthcare Options: PPO, HDHP, and Surest plans with a $100/month tobacco-free discount
• Dental & Vision Insurance
• 401(k) with Annual Employer Contributions
• Additional Coverage: HSA/FSA, short- and long-term disability, life and AD&D, legal assistance, and more
• Employee Assistance Program (EAP): Employer-paid support for life’s challenges
• Generous Paid Time Off:
• Up to 4 weeks of PTO starting out. (Increases with tenure)
• 7 paid holidays + 2 floating holidays
• Bonus eligible