Responsibilities

• Build, QA, and deploy email and SMS/text campaigns across the network (pharmacy-level and corporate)
• Manage campaign calendars and coordinate send schedules to avoid audience fatigue or message conflict
• Guarantee brand voice, visual standards, and CAN-SPAM/HIPAA compliance on every send
• Build and maintain email templates and shared asset libraries in HubSpot and Canva
• Create lightweight visual assets to support campaign needs
• Own the provider email program end-to-end: plan and execute product launches, quarterly and seasonal promotions, and ongoing provider communications in close coordination with the Provider Lifecycle lead
• Cross-Functional Communication Planning: maintain a master communications calendar and surface conflicts, dependencies, and gaps across teams
• Review & Approval Process Ownership: set content deadlines, route drafts to reviewers, track status, follow up, escalate bottlenecks, maintain approvals documentation
• Email & Text Execution: manage sends, calendars, ensure compliance, support assets
• Automation Optimization: design and optimize automated sequences, audit deliverability and logic gaps, reduce manual sends
• List & Channel Governance: maintain lists/segmentation, enforce brand guardrails and compliance, monitor deliverability
• Patient Communications & Outreach: manage patient programs and monthly performance reporting
• Reporting & Analytics: pull/analyze performance metrics and integrate into dashboards