Editor

Tampa, FL (Remote)

Salary Not AvailableIntern/New GradPart time

Posted 2 months ago

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Job Summary

Own the content and distribution loop for a franchise-focused audience, combining writing, social, podcast, and analytics to drive growth and reach.

  • Content & SEO ownership: Research, write, and publish website articles and blog posts aligned with brand voice.
  • Social & podcast ops: Manage social channels and distribute the Franchise Whispering podcast across platforms.
  • Strategy & analytics: Lead editorial planning and provide performance reporting to optimize content.

Job Description

Responsibilities

  • Website Content Creation: Research, write, and publish engaging articles, blog posts, and news updates for franchisemarketingnews.com. Ensure all content is SEO-friendly and aligns with our brand voice.
  • Social Media Management: Create compelling copy and visual assets for our social media channels (LinkedIn, Twitter, Facebook, Instagram). Schedule posts and engage with our online community to drive brand awareness and traffic.
  • Podcast Distribution: Manage the distribution and promotion of the Franchise Whispering podcast. This includes writing show notes, uploading episodes to hosting platforms, creating promotional audiograms/graphics, and pushing the content across all our digital channels.
  • Content Strategy: Participate in editorial meetings, brainstorm new content ideas, and help develop campaigns to grow our digital footprint.
  • Analytics & Reporting: Monitor and report on the performance of website content, social media posts, and podcast episodes to help optimize future strategies.

Requirements

  • Currently enrolled in or recently graduated from a degree program in Marketing, Communications, Journalism, Public Relations, or a related field.
  • Exceptional written and verbal communication skills with a strong eye for proofreading and editing.
  • Familiarity with major social media platforms and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Basic understanding of content management systems (e.g., WordPress) and SEO best practices.
  • Interest in podcasting; experience with podcast hosting/distribution platforms is a major plus!
  • A self-starter mentality with the ability to manage multiple projects, meet deadlines, and work independently in a remote environment.

Benefits

  • Hands-on Experience: Build a robust portfolio of published writing, social media campaigns, and podcast management.
  • Mentorship: Work directly with seasoned marketing and franchise industry professionals.
  • Flexibility: Flexible working hours designed to accommodate class schedules.
  • Networking: Gain exposure to top leaders and innovators within the franchise marketing space.
McKay Advertising + Activation logo

McKay Advertising + Activation

At McKay Advertising + Activation, we're not just an advertising agency; we are the growth catalysts for national franchise and multi-location brands. Our reputation as the "Franchise Whisperers" isn't just a title—it's a testament to our unparalleled ability to forge results that elevate revenue and are meticulously trackable. This distinction has made us a beacon of trust and transparency in the dynamic relationship between Private Equity, Franchisors and their Franchisees.Our approach resonates more than ever in a landscape where private equity firms increasingly back brands and emphasize a robust Return on Investment (ROI) in their marketing strategies. We don't just aim to increase revenue and profits; we craft a comprehensive customer journey from the initial engagement to a loyal, paying customer, ensuring long-term value (LTV) is tracked meticulously at every step.The "Activation" in our name is more than a label—it's our mission. It compels us to go beyond traditional advertising, relentlessly focusing on tangible, measurable ROI for our partner brands. In doing so, we meet and exceed the high standards set by private equity investors, ensuring that every marketing dollar spent invests in sustainable growth.Join us at the forefront of franchise marketing innovation. With McKay Advertising + Activation, elevate your brand's potential in an era where measurable success isn't just desired—it's demanded.

Founded in 2004
Tampa, Florida, USA
18 employees (5 in marketing)

Traffic Signals

Monthly Visitors
205.6M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
20.5%
Direct
54.4%
Referral
4.6%
Social
20.3%
Paid
0.2%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
4 (22% of company)