Marketing Director
YOFC
Orlando, FL (Remote)
In-houseFull-timeSenior level
2 hrs ago
eCommerce Specialist
Houston, TX (On-site)
Salary Not AvailableEntry LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the product presentation and performance on B2C sites by managing listings, shaping site strategies for search, promotions, and CRO, and turning analytics into ongoing site improvements.
- Own product data and feed optimization to improve visibility and conversion across channels.
- Drive onsite search, promotion execution, and ranking improvements to lift conversion and traffic.
- Translate analytics into prioritized site enhancements and cross-functional action with marketing, creative, and IT teams.
Job Description
Responsibilities
- Manage product listings on all B2C websites (add, edit, remove) using tools such as Optimizely (CMS), Pimcore (PIM), and the Amazon Seller Portal to ensure accuracy, consistency, and an optimized product experience.
- Develop strategic plans for leveraging B2C sites, with a focus on onsite search performance, promotional execution, organic search ranking improvements, and conversion rate optimization.
- Monitor and report on performance metrics, including sales trends, competitive listings, and pricing insights across platforms.
- Leverage data to identify opportunities related to products, services, and site performance, and resolve issues using insights from website analytics and system tools.
- Optimize product and content feeds to key third-party platforms (e.g., Google, Microsoft, Meta) to improve visibility and traffic.
- Collaborate closely with the Digital Marketing Manager, Creative Operations, and Sales to enhance content, execute promotions, and generate high-quality leads—ensuring alignment across all digital touchpoints.
- Identify and prioritize website enhancement needs and communicate requirements to IT for efficient implementation and continuous site improvement.
Requirements
- Excellent communication skills
- Experience in eCommerce, online marketing, or equivalent
- Knowledge of online marketplaces
- Excellent interpersonal skills and ability to work efficiently within a collaborative, cross-functional environment
- Attention to detail and ability to plan strategically
- Ability to manage multiple tasks and projects
- Experience with product listings, data feeds, and web analytics is strongly preferred
Preferred
Benefits
- Health, Vision & Dental Insurance with company contributions
- Company HSA Contributions
- Add On Insurance Options: Accident, Short Term Disability, etc.
- Free Employee Assistance Program: 24/7 access
- Paid Time off: Starts accruing on day one
- Volunteer Paid Time Off: Give back to our community & get paid!
- 401k Matching Options with no Vesting Requirement
