Responsibilities

• Media strategy planning: Work closely with account teams to understand the needs and goals of strategic manufacturers and develop and execute digital media plans and advertising strategies to support and drive those objectives.
• Proactive, ongoing analysis and optimization of campaigns to uncover insights that lead to actions that work to continually maximize performance and drive toward client goals.
• Problem-solving with internal and external stakeholders: identifying and addressing marketing challenges and issues by working with internal marketing/sales teams, manufacturers and retailer resources to find effective solutions and implement them in a timely manner.
• Reporting and analysis: Providing regular reports and analysis of campaign performance and insights to internal and external stakeholders, and using the insights to inform future strategies and optimizations and to accelerate growth
• Provide additional performance analysis as needed and align with internal retail and marketing stakeholders in order to inform strategic approach.
• Manage medium-to-large sized clients with more complex strategies and media plans.
• Multitasking in a fast-paced environment: The ability to manage multiple projects, deliverables and clients simultaneously, while adhering to deadlines and maintaining attention to detail
• Research competitive and keyword landscape to determine appropriate targeting, and audit and analyze historical campaign performance to determine go-forward strategy.
• Ensure spend pacing is aligned to agreed upon budget and make adjustments as necessary. Set monthly budgets at the campaign level for all clients.
• Become proficient in and leverage research, automation and execution platforms and tools to drive efficiencies

Requirements

• Experience with Amazon Advertising and other retail media channels is a must hav
• Post-secondary education or equivalent experience
• 2 - 5 years of marketing experience
• Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis.
• Experience with digital marketing, search engine marketing, programmatic media buying
• Experience in the development and execution of strategic media plans
• Excellent written, oral and interpersonal communication skills
• Proficiency with Amazon tools, including the Amazon Advertising suite of solutions
• Proficiency in Microsoft Office Suite, specifically Microsoft Excel and Power Point
• Ability to analyze large data sets and identify trends to inform the business
• Ability to problem-solve and multitask
• We are currently considering candidates who reside in the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, and WI

Nice to have

• Preferred experience: Downstream, Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads and Retailer ad console platforms
• Certification in Amazon Advertising is a plus

Benefits

• Medical
• Dental
• Vision
• Bonus
• PTO
• 401K
• Equal Opportunity Employer