eCommerce Marketing Specialist at The Bradford Group | Chicago, IL | $60K/yr – $62K/yr

The Bradford Group

eCommerce Marketing Specialist

Chicago, IL (Hybrid)

$60K/yr – $62K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social growth by owning Meta campaigns, optimizing budgets, and testing strategies to meet revenue goals.

Own end-to-end Meta paid social campaigns, daily budget management, and ROI-focused optimization.
Must-have: 2+ years managing paid social campaigns with Meta Ads Manager.
Standout: AI-assisted workflow to improve efficiency and scale results.

Job Description

Responsibilities

Launch and manage paid social campaigns primarily on Meta platforms.
Oversee daily budgets and performance optimizations against revenue and ROI goals, using data-driven insights to continuously improve results.
Develop and oversee A/B and multivariate testing plans across creative, audience segmentation, bidding, and optimization tactics—grounded in performance data and platform insights.
Proactively develop new campaign ideas, creative concepts, and growth strategies.
Collaborate closely with product line experts to align on product priorities, launch timing, and creative.
Stay current on paid social trends and platform updates to identify profitable growth opportunities.
Leverage and integrate AI tools within daily workflows to enhance efficiency, improve decision-making, and profitably scale managed campaigns.
Adapt quickly to shifting priorities in a dynamic marketing environment
Collaborate cross-functionally with creative, analytics, and product teams to brief, launch, and iterate on performance-driven assets.
Create analytical reports pertaining to campaign performance.

Requirements

Bachelor’s degree in Marketing, Finance, Accounting, Marketing and Technology Management
2+ years of hands-on experience managing paid social campaigns, preferably on Meta
Experience launching and managing paid social campaigns, including daily optimization and budget management.
Strong analytical skills with the ability to review performance data and make informed adjustments.
Experience running creative tests and audience experiments to improve results.
Proactive, solution-oriented mindset with a willingness to test and learn.
Strong communication skills and ability to collaborate with cross-functional teams.
Highly organized with the ability to manage multiple campaigns at once.
Proficiency in Meta Ads Manager and familiarity with reporting tools and Excel.
Understanding of consumer messaging and how to position products effectively in ads on social platforms like Meta and TikTok.

Preferred

Management of internal or external client relationships is a plus.

Benefits

Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
We own the company: Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.
Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback. We meet quarterly to focus on the future!
Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
Flexibility and wellness: Hybrid environment (onsite/remote), front-loaded PTO and holiday package, annual health fair and onsite fitness center; 16 days PTO and 8 paid holidays per year.
Perks: Health and Dental Insurance, Vision, Life Insurance, Disability Insurance, PTO, 401(k), Profit Sharing, Tuition Reimbursement, and more.

The Bradford Group

3.1 Glassdoor

The Bradford Group of companies are leaders in artistic expressions and designs, offering truly one-of-a kind products from architectural villages to coins and jewelry, to one-of-a-kind collectibles. We are the place where your passions become art.

Founded in 1973

Niles, Illinois, USA

844 employees (201 in marketing)

www.bradfordexchange.com

41% recommend to a friend