Ecommerce Manager

Dallas, TX (On-site)

$50K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the storefront engine for a distribution business, bridging revenue growth, CRO, pricing, and email to paid media while owning the customer journey and cross-functional ops.

Own the e commerce strategy, experimentation, and performance reporting across storefront, pricing, and promotions.
Coordinate email, paid media, and UX improvements to optimize revenue per visitor and return on ad spend.
Monitor market and channel trends to spot new growth opportunities as the business scales.

Job Description

Responsibilities

Own the strategy and day-to-day execution of MK Distro's e-commerce storefront — revenue growth, conversion rate, average order value (AOV), and revenue per visitor (RPV)
Manage site merchandising: product setup, imagery, content, pricing, category structure, and promotions
Build and run pricing, discount, and promotional strategies that grow revenue while protecting margins
Plan and execute email marketing — campaigns, automated flows, list growth, and send-frequency optimization (Klaviyo or equivalent)
Own paid media across Google Ads, Meta Ads, and emerging channels; set budgets and ROAS targets and hold agency partners accountable
Analyze performance with Google Analytics, platform analytics, and BI tools; report results monthly and quarterly
Design and run A/B tests to validate improvements and drive growth
Direct UX/UI improvements to site architecture, navigation, and the customer journey; QA new features before launch
Coordinate fulfillment, logistics, and customer experience with Operations and IT
Track market, competitor, and platform trends and identify new channels as the business grows

Requirements

21+ (required to handle tobacco/vape/hemp products)
3–5+ years in e-commerce, online merchandising, or digital marketing, with a track record of driving revenue and improving core KPIs
Hands-on experience managing an e-commerce platform
Strong analytical skills and fluency with Excel/Google Sheets and web analytics tools
Experience with paid media (Google Ads, Meta Ads) and email marketing