Responsibilities

• Drive ecommerce revenue growth through disciplined website management, conversion optimization, and high-performing email campaigns.
• You own the site experience, own the inbox, and own the numbers.
• This role will be both strategy and execution heavy in the beginning and will transition to leading a small team focusing on driving growth.
• 1. Website Ownership & Growth
• Own the day-to-day management and performance of the Midwest Cards website.
• Partner with the development team to implement changes, improvements, and new features — you. You direct, they build
• Manage site merchandising: product pages, categories, featured placements, and seasonal promotions. Hands-on experience with web design for merchandising is required, including building specials pages, landing pages, banners, and seasonal campaign pages
• Identify and prioritize opportunities to improve conversion rates and average order value
• Maintain a testing roadmap — , always running experiments on layout, copy, CTAs, and offers
• Ensure the site experience reflects the brand: high energy, easy to navigate, built to sell
• Own and optimize on-site search through Athos (formerly Searchspring), including merchandising rules, redirects, autocomplete tuning, synonym management, and category page curation. Prior hands-on experience with site search software is required.
• 2. Email Marketing & CRM
• Own the full email marketing program end-to-end — : strategy, copy, design coordination, deployment, and analysis
• Build and manage automated flows: welcome series, abandoned cart, post-purchase, win-back
• Plan and execute campaign calendar around product launches, live breaks, events, and promotions. Emails are produced daily across numerous customer segments, so the candidate must be able to operate at high volume without sacrificing quality or relevance
• Segment the list and personalize messaging to drive relevance and revenue
• Monitor deliverability, open rates, click rates, and revenue per email
• Grow the subscriber list through on-site and cross-channel capture strategies
• 3. Traffic & Conversion Strategy
• Collaborate with marketing to align web strategy with social, streaming, and in-store campaigns, Identify traffic sources and optimize the site experience for each channel, Develop promotional strategies that drive urgency and sell-through, Coordinate product drops, pre-orders, and exclusive releases on the web storefront, Support SEO fundamentals in partnership with the dev team