Responsibilities

• Shopify CMS: Act as the strategic owner/liaison with IT of our Shopify-powered site. Manage the planning and delivery of all website operations, ensuring the digital catalog is accurate, brand-aligned, and optimized for a "browse-to-inquiry" user flow.
• Lead Generation & UX Optimization: Create a roadmap for web content and UI/UX improvements. Focus on streamlining how customers discover products and interact with our team, ensuring a frictionless path from landing page to lead submission.
• Search Visibility (SEO): Use resources to increase organic growth. Implement a comprehensive Shopify SEO strategy—focusing on technical site health, collection page optimization, and content marketing to dominate industry search terms.
• Analytics & Performance Insights: Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior. Translate data into actionable insights that help us understand which products and content are driving the most engagement.
• Shopify App & Tool Management: Manage and optimize the Shopify app stack (e.g., forms, search filters, live chat, or catalog tools) to ensure a high-performance, mobile-responsive experience across all devices.

Requirements

• Education: Bachelor’s degree
• Ecommerce Experience: 3+ years’ experience in managing ecommerce and digital marketing operations, ideally in the promotional products or related industry. Strong understanding of eCommerce platforms, user experience design, technologies, and best practices.
• Marketing Expertise: Strong knowledge of digital marketing, including SEO, SEM, and other paid media channels. Demonstrated ability to effectively manage agency partners in this space.
• Communication: Outstanding communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization
• Technical Skills: Proficiency in variety of digital technologies (e.g., Google Analytics, NetSuite, Shopify, Content Management Systems)
• Getting Things Done: Excellent analytical skills with the ability to interpret data and generate actionable insights. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
• This role is based remotely, with typical working hours M-F 9:00 AM – 5:00 PM ET. Some travel will be required.