Responsibilities

• Audit current content quality for prioritized product catalogs, identify content gaps and opportunities for improved visibility or driving consumer conversion.
• Use art working tools (Photoshop, Canva, etc.) to adapt existing assets, adding annotations or copy that ensure all available creative is made regionally appropriate.
• Ability to work with and learn Gen AI content creation techniques.
• Where required, brief global teams to produce further assets that support the required regional activation.
• Ensure creative concepts and assets produced meet Brand Guidelines, Social and eComm Playbook standards.
• Work with legal teams to ensure all content is approved for appropriate use.
• Continually adapt assets based on learnings, data, and insights provided by the team, sharing content best practices globally.
• Support the activation of these assets, from upload to our own website, into retailer websites or through social media activation.
• Create scroll stopping social media content to support our key channels (including Instagram, YouTube and TikTok) and to meet deadlines.

Requirements

• Bachelor’s degree or equivalent combination of education and graphic design experience
• Minimum of 3 years of experience in content creation
• 2+ years of experience using design and artwork tools, such as Photoshop, Canva, or similar platforms
• Proficient with Microsoft Word, Excel, and PowerPoint, with working knowledge of creative tools such as Photoshop, Canva, and CapCut
• Excellent planning, organizational, verbal, and written communication skills
• Ability to research emerging trends and translate insights into fresh, effective creative concepts
• Demonstrated experience with digital design and UX/UI best practices; portfolio of work preferred, including PDP assets where applicable
• Creative thinker with a collaborative, solution-oriented approach
• Positive, proactive attitude with a strong sense of ownership
• Ability to manage multiple priorities and deliver high-quality work within deadlines