Responsibilities

• Website Performance & Insight • Serve as the authority on website performance within marketing, owning the narrative of how our digital experiences are performing, where they're excelling, and where they're falling short
• Analyze site metrics, customer behavior patterns, and journey data to evaluate the effectiveness of website experiences end-to-end
• Establish performance baselines, build measurement frameworks, and assess pre- and postlaunch impact of every website update
• Proactively surface risks, friction points, and untapped opportunities across acquisition and conversion journeys
• Partner with the Analytics & Reporting team to leverage Adobe Analytics, Contentsquare, and related tools, going beyond standard reports to uncover insights others miss
• Testing, Experimentation & Optimization • Lead our test-and-learn agenda - designing, coordinating, and interpreting A/B tests, multivariate experiments, and targeted experiences
• Build a rigorous experimentation culture: define hypotheses, ensure statistical rigor, and drive clear decision-making from results
• Prioritize optimization initiatives based on measurable impact, feasibility, and strategic alignment
• Track the cumulative impact of testing and optimization efforts over time, building the case for continued investment
• Ensure optimization is continuous - performance stewardship doesn't end at launch, it evolves with customer behavior

Requirements

• Deep website analytics experience - you've supported customer-facing digital experiences and know how to connect data to real experience improvements
• Strong experimentation experience - demonstrated experience designing and running A/B testing, targeting, and personalization programs with rigor
• Exceptional storytelling ability - you can take a complex data set and distill it into a clear, compelling narrative that non-technical stakeholders immediately understand and act on
• Fluency in analytics tools - experience with Adobe Analytics (or similar platforms) to build reports, uncover patterns, and drive data-informed decisions
• Communication range - equally effective presenting to a room of executives as you are whiteboarding with a product team
• Cross-functional agility - comfortable operating in fast-moving digital environments where priorities shift and collaboration is constant
• Proactive, curious mindset - you don't wait to be asked; you dig in, find the signal, and bring the insight forward
• Passion for customer experience - everything you do ladders up to making the experience better for real people

Preferred

• Experience with ContentSquare

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)