Responsibilities

• Manage and optimize product listings on Amazon and Shopify to maximize visibility and sales performance.
• Conduct comprehensive keyword research using SEO tools to enhance search rankings and organic traffic.
• Implement conversion optimization strategies to improve user experience and increase purchase rates.
• Develop engaging content including product descriptions, images, and videos using Adobe Photoshop and Adobe Creative Suite.
• Utilize Google Ads, Facebook Advertising, and SEM campaigns to attract targeted traffic and boost sales.
• Analyze website traffic and campaign performance through Google Analytics, SQL queries, and other analytics tools to inform strategic decisions.
• Coordinate social media marketing efforts across platforms like Facebook, Instagram, and LinkedIn to build brand awareness.
• Optimize content management systems such as WordPress for better site performance and user engagement.
• Leverage marketing automation tools for email marketing campaigns, lead nurturing, and customer retention initiatives.
• Collaborate with cross-functional teams on B2B marketing strategies to expand market reach.

Requirements

• Proficiency with SEO tools for keyword research, site audits, and ranking analysis.
• Strong understanding of SEO principles including on-page optimization and backlink strategies.
• Experience with conversion rate optimization techniques to improve sales funnel effectiveness.
• Skilled in social media management across multiple platforms with a focus on advertising campaigns like Facebook Ads.
• Advanced knowledge of Adobe Photoshop, Adobe Creative Suite for content creation and graphic design projects.
• Familiarity with WordPress CMS for website management and content updates.
• Expertise in Google Ads (formerly Google AdWords), SEM strategies, and Google Analytics for tracking campaign success.
• Knowledge of HTML, CSS, JavaScript, SQL for troubleshooting website issues and data analysis.
• Excellent copywriting skills for creating compelling product descriptions, blog posts, and marketing content.
• Experience with email marketing platforms for automation campaigns targeting different customer segments.

Benefits

• Health insurance