E-Commerce Marketing Specialist I at WILEY X INC | Frisco, TX | $64K/yr – $80K/yr

WILEY X INC

E-Commerce Marketing Specialist I

Frisco, TX (On-site)

$64K/yr – $80K/yrIntern/New Grad1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the Shopify driven storefront content, merchandising, and front end with a focus on product pages, landing pages, and CRO testing, while coordinating app integrations and QA for a smooth ecommerce flow.

Product & Merchandising: manage product data, assets, pricing, and SEO optimized product pages across collections and landing pages.
UX & CRO: support heatmap/session insights and run A/B tests to improve landing pages and checkout performance.
Platform Ops & Data: handle Shopify admin tasks, apps, QA checks, and pull GA4/Mouseflow reports for performance visibility.

Job Description

Responsibilities

Website Content & Merchandising: Upload and update product listings, descriptions, pricing, images, and categories in Shopify.
Website Content & Merchandising: Ensure product availability, variant setup, and product metadata are correct.
Website Content & Merchandising: Assist in SEO optimization for product pages, collections, and landing pages.
Website Content & Merchandising: Manage homepage updates, banners, promotional updates, and category pages.
UX & Conversion Rate Optimization (CRO) Support: Assist in analyzing heatmaps, session recordings, and user feedback to identify site improvement opportunities.
UX & CRO Support: Assist in A/B test setup and reporting for landing pages and checkout optimizations.
UX & CRO Support: Monitor site performance and help identify UI/UX issues affecting conversions.
Shopify Platform Support: Assist in Shopify admin tasks, including theme settings, navigation updates, and app integrations.
Shopify Platform Support: Assist in the setup, management, and maintenance of third-party Shopify apps (Klaviyo, Yotpo, Attentive, Zendesk, etc.).
Shopify Platform Support: Conduct QA testing to identify bugs, broken links, and layout issues.
Shopify Platform Support: Support the Ecommerce team in executing site updates and troubleshooting issues.
Web Development & Front-End Assistance: Assist with HTML, CSS, and Shopify Liquid updates for UI/UX improvements.
Web Development & Front-End Assistance: Format and publish landing pages and blog posts.
Web Development & Front-End Assistance: Support the Ecommerce team on larger projects.
Data & Performance Monitoring: Pull and organize performance reports from GA4, Shopify, and Mouseflow.

Requirements

Experience with Shopify administration (product uploads, merchandising, store and theme settings).
Basic knowledge of HTML, CSS, and Liquid.
Familiarity with GA4.
Web Behavior Analytics platforms (Mouseflow, Hotjar, Lucky Orange).
A/B testing tools (such as VWO).
Understanding of SEO.
Understanding UX best practices.
Ability to manage multiple tasks and work cross-functionally.
Strong attention to detail and problem-solving skills.
1-3 years of experience in email marketing or digital marketing.
Physical Requirements: Ability to sit/stand for prolonged periods of time.

WILEY X INC

2.8 Glassdoor

Founded in 1987 by U.S. Army Veteran Myles Freeman Sr., our mission continues today as it did then – “Build the world’s best protective eyewear”. Over the years, we’ve become an iconic American brand and the most trusted name when it comes to protective eyewear. We’re proud to be a second generation, family-owned American business based in Frisco, Texas and continue to build on a legacy of creating innovate eyewear products without compromising on protection. Our products inspire complete confidence, whatever the situation, empowering our Wiley x family to work and experience life to its fullest. Protection is what defines us and differentiates us. Wiley X - Protection for Life

Founded in 1987

Frisco, Texas, USA

108 employees (7 in marketing)

www.wileyx.com

33% recommend to a friend

36% CEO approval