Responsibilities

• Omnichannel & D2C Execution: Directly implement and optimize multi-channel sales strategies, driving simultaneous growth across Amazon, TikTok Shop, and Shopify.
• Performance Marketing: Manage ad budgets and optimize Paid Ads campaigns across Facebook, Instagram, and TikTok; analyze performance data to continually improve ROI/ROAS.
• Influencer Marketing: Build, manage, and scale KOL/Influencer campaigns in the US to drive high-quality traffic to Amazon and Shopify.Market & Competitor Research: Continuously track market trends, run product research, and analyze competitor strategy to surface new growth opportunities.
• Team Management & Development: Lead, train, and grow the execution team as it's built out, keeping the group aligned on KPIs and process.

Requirements

• 5+ years of hands-on experience successfully scaling revenue across both Marketplace and D2C models in the US market, in a similar role.
• Deep US consumer insight — a real feel for howAmerican shoppers behave and buy, not just theoretical knowledge.
• Strong working knowledge of the Amazon, TikTok Shop, and Shopify ecosystems, with a data-driven approach to decisions.
• Proven track record running Influencer/KOL campaigns in the US, with a solid understanding of Meta and TikTok ad delivery algorithms.Excellent English communication skills and a decisive, proactive, "get-things-done" mindset — you're comfortable operating with a lot of autonomy.

Preferred

• background or strong familiarity with the pet food / pet care industry

Benefits

• Health insurance
• Full social and health insurance benefits in line with applicable labor law
• Work environment: A strong marketing budget with full empowerment to run largescale campaigns, in a flexible, straight-to-the-point, results-focused culture
• Schedule: 5-day workweek, weekends off.