Responsibilities

• Develop strategies to maximize channel opportunities with GTM (go-to-market) strategies, assortment optimization, and ongoing analysis of performance.
• Coordinates the development and distribution of digital merchandising content (product data, copy, images)
• Interacts with our customers (online retailers/wholesalers/digital marketplaces) and account managers across channels to provide feedback on how to improve business performance
• Develops a thorough competitive and situational assessment of the channel to support strategic planning and annual marketing planning
• Creates and drives marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs)
• Collaborates with sales team and category team to position products commercially that align with strategic goals
• Works alongside sales, category managers, and marketing communications teams to engineer brand strategies and tactics at the customer level
• Actively seek out and understand distributor and end user VOC through regular contact to successfully establish new promotions and programs to meet end-user needs
• Works closely with product teams to effectively launch new product promotions
• Monitors/tracks and analyzes the effectiveness of programs to support reporting, course corrections, and decision-making

Requirements

• Bachelor's degree in business, Communications, Merchandising, Marketing, or relevant experience required.
• Five years of experience working in project management required.
• Ability to build strong relationships, highly customer service oriented, organized, a strong communicator and resourcefulness required.
• Excellent organizational, written and verbal communication, and interpersonal skills required.
• Strong presentation skills required.
• Excellent computer skills (Excel, PowerPoint, Word) required; SAP skills is a plus.
• Strong knowledge of principles and methods for pricing, promoting, and placing products required.
• Data analytic skills (ability to gather, analyze, and interpret data) required.
• Experience conducting and analyzing market research, then turning findings into actionable projects required.
• Experience measuring and tracking success required.

Preferred

• Experience working industrial distribution market preferred.
• Experience working with sales teams preferred.

Benefits

• dynamic healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement opportunities, and paid time away for holidays, vacations, and illness.
• associate inclusion circles: Women, Pride, Black, Generational, Veterans, HOLA, and Able.