DTC Performance & Growth Marketing Manager at Blueair North America | New York City, NY | $105K/yr – $135K/yr

DTC Performance & Growth Marketing Manager

New York City, NY (Hybrid)

$105K/yr – $135K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the full funnel paid media plan across search, social, display, CTV, podcasts, affiliate, and OOH while optimizing the budget mix for growth and CAC/LTV balance.

Growth Ownership: own strategy across paid channels to drive top-line revenue and brand reach for a DTC audience.
Budget & Attribution: set CAC/LTV targets, allocate budget, and prove impact with GA/analytics tools.
Agency & Brand Collaboration: manage agency work end to end and feed learnings into brand storytelling and creative strategy.

Job Description

Responsibilities

Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home, balancing efficient acquisition with brand awareness and DTC revenue growth.
Decide how to allocate marketing budget across channels to grow topline revenue while maintaining CAC efficiency and maximizing LTV.
Own the agency relationship end to end: provide business context, set strategic direction, manage all agency communication, and hold campaign execution accountable to our financial goals.
Analyze the performance of all paid media channels against revenue targets, overall and by product, and own all performance reporting (including in Google Analytics) to confirm the strategy is translating into results.
Independently manage higher-funnel, brand-awareness channels such as podcasts, affiliate, and out-of-home.
Partner with internal teams (including Brand and creative) to ensure agencies have the content and context they need, and feed channel learnings back into strategy and brand storytelling.