Responsibilities

• Develop and execute strategic marketing campaigns for consumer and provider channels with a strong focus on social media driven revenue growth.
• Drive downstream marketing support through customized sales enablement materials, customer facing collateral, and provider engagement tools.
• Planning and execution of social media campaigns including paid media, organic content, influencer partnerships, and community engagement initiatives.
• Manage multi channel marketing campaigns across digital platforms, email marketing, events, partnerships, and print media.
• Support commercialization activities including product launches, brand lifecycle management, and go to market execution.
• Conduct market research, competitive analysis, and customer insight evaluations to strengthen product positioning and campaign effectiveness.
• Collaborate with sales, product, analytics, communications, and medical teams to ensure unified messaging and campaign alignment.
• Monitor campaign performance metrics and optimize strategies to improve engagement, revenue impact, and return on investment.
• Manage marketing budgets and ensure all campaigns align with healthcare regulations and brand compliance requirements.
• Identify emerging marketing trends and new channel opportunities to drive innovation and customer acquisition.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of experience in healthcare, medical device, or pharmaceutical marketing environments.
• Strong expertise in digital marketing channels, paid social campaigns, analytics tools, and downstream marketing strategies.
• Proven success managing revenue generating social media campaigns and product commercialization initiatives.
• Experience working with both consumer and healthcare professional audiences.
• Strong analytical, project management, and communication skills.

Preferred

• Advanced degree in Marketing, Business, or related discipline.
• Experience supporting aesthetics or plastic surgery related markets.
• Experience managing influencer partnerships and brand ambassador programs.
• Knowledge of multi channel campaign optimization and customer engagement strategies.