Director/Senior Director, Insights

New York, USA (Hybrid)

$125K/yr – $165K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Lead high-level research strategy and analytics at an agency, turning complex data into actionable client insights and guiding cross-functional teams.

  • Own research strategy and execution across client campaigns.
  • Must-have: 8–11 years in strategy, research, or insights, with leadership experience.
  • Standout: Experience integrating AI-supported methodologies and data visualization into campaigns.

Job Description

Responsibilities

  • Serve as a senior strategic advisor to clients, translating complex datasets into clear, compelling narratives and actionable recommendations.
  • Drive the agency’s overarching research approach, ensuring that data-driven methodologies are at the core of all client campaigns and communications.
  • Shape the agency’s Point of View (POV) by staying ahead of industry trends and evolving analytics techniques.
  • Lead the development and execution of comprehensive research and analytics strategies, with a particular focus on sophisticated survey research.
  • Direct the full lifecycle of research projects, from initial design and methodology selection to final analysis and reporting.
  • Master sophisticated analytical tools to transform raw data into insights that optimize digital and creative campaign performance.
  • Oversee and mentor a team of analysts and researchers, fostering a culture of technical excellence and professional growth.
  • Manage internal workflows and processes to ensure project timelines are met and resources are allocated effectively

Requirements

  • 8-11 years of experience in strategy, messaging, market research, or insights roles, preferably in an agency, political, or public affairs environment
  • Proven ability to lead teams and manage complex projects in fast-paced environments
  • Ability to manage and mentor a team of analysts, fostering a culture of curiosity, rigor, and innovation
  • Expertise in research methodologies, including polling, focus groups, in-depth interviews, and digital analytics
  • Strong storytelling skills with the ability to distill complex data into clear, persuasive insights
  • Experience working with AI supported research methodologies
  • Experience working with data visualization tools (e.g., Tableau, Power BI) and analytics platforms
  • Experience working crossfunctionally with internal teams (strategy, creative, paid media, and digital) to integrate insights into campaign planning and execution
  • Excellent communication and presentation skills
  • Strong interest in how to harness AI to strengthen research and make processes more efficient

Preferred

  • Familiarity with voter data, media measurement, and digital campaign metrics
  • Advanced degree in a relevant field (e.g., political science, statistics, data science, or communications)

Benefits

  • BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.

Compensation

  • USD 125000-165000 YEAR
  • Starting Salary Range: $125,000 - $165,000

How to Apply

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      Bully Pulpit International logo

      Bully Pulpit International

      3.4 Glassdoor

      Bully Pulpit International (BPI) is an outcomes agency at the intersection of business, politics, and policy. Born in politics and founded by leaders of the Obama campaign, we apply our unique expertise from these experiences to create sophisticated and customized strategies for companies, causes and candidates. Our clients include established market leaders, new economy firms, philanthropists, CEOs, and elected officials. What these varied brands share in common is the growing need to establish differentiated and lasting bonds with their consumers in a world of fragmented media, deep skepticism, and rapidly changing culture. Reputation has never been more relevant to business ROI, and in our view requires consumers to believe — not only in what a brand is saying, but also in why. We combine proprietary technology and deeper insights to build believers with the speed and agility that today’s market requires.At Bully Pulpit International, we make change possible. To us, this is more than a commitment—it's a passion. Because we truly believe in the work we do.

      Founded in 2009
      Washington, District of Columbia, USA
      270 employees (95 in marketing)
      63% recommend to a friend
      74% CEO approval

      Traffic Signals

      Monthly Visitors
      15.5K
      Traffic Source Mix
      Search
      31.6%
      Direct
      46%
      Referral
      5.7%
      Social
      15%
      Paid
      1.5%

      Headcount Trend

      Current headcount: ~270

      Marketing Team

      Marketing Team Size
      77 (29% of company)
      Median Career Experience
      10 years
      Median Tenure
      4.6 years
      Marketing Roles Posted (Last 30 Days)
      4

      Funding

      Last Raise
      Series Unknown, 3 years ago

      Funding History

      • Apr 2023
        Series Unknown
      • Sep 2016
        Series Unknown

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