Responsibilities

• Own and drive the strategy for critical, industry-defining consumer moments like Holiday and Back to School — setting strategic focus, goals, and outcome-driven impact for each
• Develop the blueprint to define, build, land, and deploy briefings for these moments, tapping into resources and talent across multiple stakeholder teams
• Partner with OEM partners, Retail Channel Marketing, Product Marketing, and Windows Engineering to align on consumer segments, campaign messaging, and go-to-market sequencing
• Simplify complex data and concepts into clear, actionable insights that produce successful campaigns aligned to key marketing moments.
• Utilize market research and business intelligence to uncover trends that inform marketing initiatives and define hero experiences tied to target audiences, product priorities, and business KPIs
• Drive leadership reviews and alignment, communicating strategy and results effectively to senior stakeholders
• Partner cross-functionally to build winning strategies that identify priority channels for maximum impact across key consumer moments — including paid digital, digital video, social, search/SEO, email/lifecycle, retail co-op, and consumer events
• Ensure initiatives are tightly integrated with sales goals and key moment objectives
• Oversee OEM and retail co-marketing program strategy, ensuring partner investments align to Windows demand gen goals and are measured for effectiveness
• Lead and manage cross-functional initiatives end-to-end, ensuring channel execution strategy aligns with strategic objectives and delivers high-impact results
• Develop scalable global-to-local engagement models in partnership with Channel teams.
• Serve as the connective tissue between marketing, retail channel, OEM partners, product, and Windows engineering
• Craft programmatic requirements for partner participation and develop guidance documentation to ensure cohesive execution of marketing plans
• Build relationships with OEM and retail partner teams to ensure seamless integration of marketing efforts
• Ensure field teams are properly enabled to execute campaign initiatives at the local level
• Leverage predictive audience targeting models to support demand generation strategies across segments
• Define and set up measurement milestones, metrics, and (Key Performance Indicators)KPIs to track campaign and channel execution success — including aided/unaided awareness, consideration lift, purchase intent, and device sell-through influence
• Establish closed-loop measurement across digital and retail channels, connecting marketing programs to point-of-sale outcomes and upgrade funnel conversion
• Drive marketing financial models and business cases to optimize investments and demonstrate ROI
• Define test-and-learn opportunities and lead a culture of rigorous creative testing, audience segmentation experiments, and channel mix optimization

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
• OR equivalent experience.
• 4+ years people management experience or indirect people management experience (or virtual teams)
• Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business
• OR equivalent experience.
• 6+ years people management experience.

Preferred

• 6+ years people management experience.

Benefits

• Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay