Responsibilities

• Develop and lead YouTube growth strategies across select Hearst Magazines brands, driving audience expansion, engagement, and subscriber growth.
• Oversee optimization of video metadata, including titles, descriptions, tags, and publishing strategies to maximize discoverability and performance.
• Direct thumbnail strategy and creative best practices, leveraging audience insights and testing to improve click-through rates.
• Partner closely with editorial, video, social, and analytics teams to align content strategies with audience growth opportunities.
• Analyze channel performance, audience behavior, and competitive trends to inform recommendations and strategic decision-making.
• Establish and manage testing frameworks that continuously improve content performance, retention, and discoverability.
• Monitor YouTube platform developments, algorithm updates, and industry trends, translating insights into actionable strategies.
• Define, track, and report on key performance indicators including subscriber growth, watch time, engagement, and overall channel health.

Requirements

• 7+ years of experience in digital video, audience development, platform strategy, or a related field with a strong focus on YouTube, or equivalent experience.
• Demonstrated success growing YouTube channels and improving audience and performance metrics at scale.
• Deep expertise in YouTube SEO, metadata optimization, audience development, and thumbnail strategy.
• Strong analytical skills with experience leveraging YouTube Analytics and other performance measurement tools to drive decision-making.
• Proven ability to lead cross-functional initiatives and influence stakeholders across editorial, creative, and business teams.
• Skilled at balancing creative judgment with data-driven insights to achieve measurable outcomes.
• Excellent communication, presentation, and relationship-building skills.
• Experience developing testing frameworks and using experimentation to optimize content performance.
• Passion for digital media, audience behavior, and emerging platform opportunities.
• Based in New York, NY, with participation in Hearst Magazines’ hybrid work model as required.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.