Responsibilities

• Drive brand strategy and HCP marketing initiatives aligned with the schizophrenia portfolio strategy.
• Lead and develop a team of HCP marketers and medical education professionals.
• Own the optimization / re-launch of a new indication.
• Own financial management for the brand, including forecasting, budget management, agency spend, and ROI measurement.
• Create core HCP messaging and creative with agencies ensuring alignment with brand strategy.
• Deliver hospital promotion and operations programs, including HIFT/samples.
• Lead HCP promotion, market research, messaging, and targeting strategy.
• Ensure effective, targeted HCP media plans via routine monitoring and analyzing ROI.
• Manage promotional efforts and cross-functional collaboration with HCP & customer experience marketing, Sales, Sales Ops, Training and Market Access.
• Lead and participate in sales and marketing planning meetings.
• Identify obstacles to brand growth and work collaboratively to resolve them.
• Manage budgets and timelines to achieve defined targets.
• Partner with Customer Insight to refine market research plans and establish standardized, aligned performance metrics and ROI analytics.

Requirements

• Bachelor’s degree required; master’s degree preferred
• Minimum of 10 Years of pharmaceutical experience, with launch leadership, strong experience in psychiatry and mental health disorders (preferably schizophrenia)
• Prior experience with people management in marketing and with HCP marketing budgets
• Experience in translating customer insights into impactful business strategies and plans
• Travel Requirements: Approximately 35% domestic travel

Preferred

• Master’s degree preferred
• 10+ years of pharmaceutical experience preferred
• Experience leading HCP marketing budgets and with HCP marketing

Benefits

• We offer a competitive benefits package, including: Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time, and holiday.
• Life and Disability Protection: Company paid Life and Disability insurance.