Responsibilities

• Lead the brand planning process and facilitate quarterly business/brand reviews to evaluate key performance indicators and critical success factors
• Define go-to-market strategies, evaluate competitive positioning, and drive launch planning and launch readiness activities
• Design and implement patient-finding and HCP identification strategies against small, dispersed prescriber universes; drive direct-to-patient activation for products; partner on segmentation and targeting
• Conduct market research and analyze data — including claims, diagnostic, specialty pharmacy/hub data, and patient and caregiver insights — to inform HCP and consumer marketing strategy
• Develop content for HCP-focused promotional and educational materials across portfolio, including branded and unbranded disease-state platforms
• Build and implement the consumer/DTC strategy — patient and caregiver campaigns, digital and social engagement, unbranded disease education, and patient testimonial and ambassador programs
• Coordinate with external agencies for campaign development and execution
• Partner with Patient Advocacy on relationships with patient organizations and the broader rare disease community
• Shape the patient support and hub experience in partnership with Patient Support and Market Access to minimize time to therapy
• Attend congresses and industry events to build the brand and establish KOL and community connections

Requirements

• 12 years of pharmaceutical or biotech experience with a focus on Marketing
• We expect you to bring knowledge of the payer environment and challenges within National/Regional payer markets, including government programs, managed care, and evolving health care systems, as well as familiarity with buy-and-bill and/or specialty pharmacy channels.

Preferred

• Strong understanding of rare disease markets; experience with orphan drugs, specialty products, or advanced therapies is preferred.

Benefits

• Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits.
• health and wellness programs
• fitness centers
• insurance benefits (e.g. medical, dental, vision, life and disability)
• paid time off
• family support benefits