Director Tentpole & Sports Marketing

Hershey, PA (Remote)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own cross‑functional strategy and portfolio leadership to drive growth through tentpole plans, consumer‑driven activation, and an annual marketing strategy built with R&D, finance, and sales partners.

  • Growth & Portfolio Leadership: translate consumer insights into growth vectors, pipelines, and activation platforms.
  • Cross‑Functional Strategy: lead R&D, finance, operations, sales, category management, and agencies to shape the annual plan.
  • Consumer‑Driven Activation: turn data into portfolio activation and communication strategies that move conversion.

Job Description

Responsibilities

  • Business Delivery: Deliver annual operating plan through strategic planning and adaptive, entrepreneurial problem solving
  • 3Y Growth Vision: Establish clear tentpole growth vectors and pipeline development to enable predictable and consistent growth – consumer-oriented
  • Portfolio Management: Further sports/occasion-based portfolio focused against productivity, commercial value, and incrementality
  • Big Idea Platforms: Translate tentpole consumer behaviors (timing, rituals, jobs‑to‑be‑done) into portfolio, activation, and communication big idea platforms
  • Activation: Breakthrough portfolio activation plans – inclusive of away from home tentpole moments (i.e., Final Four, Olympics, etc.…)
  • Self-starter with high degree of personal initiative
  • Ability to manage people and lead cross-functional teams
  • Strategy & Comms Development: Translate insights into actionable strategies to accelerate profitable growth across the full marketing mix
  • General Management Leadership: Bring holistic business knowledge and curious, problem-solving approach to developing strategic annual marketing plans.
  • Cross-Functional Collaboration: Lead and collaborate with cross-functional team of R&D, finance, operations, sales, category management, & external agency partners

Requirements

  • Bachelor’s Degree required
  • 10+ years’ experience in Marketing, Strategy and/or General Management
  • MBA or equivalent marketplace experience preferred

Preferred

  • MBA or equivalent marketplace experience preferred
  • Cross-functional collaboration experience (R&D, finance, operations, sales, category management, & external agency partners)
Pretzels, Inc logo

Pretzels, Inc

We’re a hands-on production team that helps bring ambitious ideas to life with clarity, creativity, and care. From concept to final delivery, we partner closely with clients to shape stories that hit the mark and look great doing it. Whether it’s a big campaign or a small shoot, we focus on what really matters: strong ideas, thoughtful collaboration, and production that works.

Founded in 2015
San Diego, California, USA
16 employees (9 in marketing)

Traffic Signals

Monthly Visitors
56.2M
Monthly Google Ads Budget
$447.4K
Traffic Source Mix
Search
21%
Direct
65.7%
Referral
10.9%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
5 (31% of company)