Responsibilities

• Executes expert level understanding of the strategic planning fundamentals of disease state, indications, customer, and science of assigned brands.
• Partners with other agency departments to ensure pull through of insights and strategy.
• Leads strategic planning responsibilities on multiple small accounts, new business and/or support senior planners on larger, integrated accounts, with autonomy and proficiency.
• Leads the full suite of brand strategy deliverables (positioning, bedrock, creative briefs/briefings, message strategy, tactical planning).
• Market research expertise and consulting; drive insight mining/ideation to uncover strategic opportunities and inform and strengthen creative.
• Expert in planning tools and core competencies, driving proper use; positioning, insight generation and creative brief writing.
• Expand leadership on new business opportunities in immersion insight gathering, storytelling, strategy development, and tactic pull through.
• Strategic leadership and facilitation of expanded set of client workshops and brainstorm sessions.
• Directly supervises Associate Director, Strategic Planning, Strategic Planning Supervisor, and/or Senior Strategic Planner, on brand(s), and provides mentorship/guidance to team as needed.
• Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (eg, delivering feedback, annual reviews, general and performance management).

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or Related Field
• 7+ years Brand strategy or market research in an agency setting
• 5+ years Pharmaceutical/health experience
• Competent in Microsoft Word, Teams, PowerPoint, Excel
• Strong working knowledge in research tools (search databases including SERMO, Datamonitor)
• Excellent working knowledge in social media platforms
• Excellent oral and written communication
• Excellent strategic thinking and analytical skills; triangulate insights and data from multiple sources/departments/agency partners to analyze and solve problems
• Ability to use AI platforms as an accelerant for brands needs and strategic deliverables
• Able to work on multiple projects, adhere to timeline and maintain organization

Preferred

• Pharma/health strategic planning/marketing brand experience preferred (1 or more)
• Manufacturing experience a plus
• Market access agency, access and reimbursement, or market access industry experience required