Responsibilities

• Lead day‑to‑day client relationships across assigned accounts as the primary strategic point of contact.
• Develop and present strategic recommendations, campaign proposals, and program reviews grounded in cultural insights.
• Identify opportunities to expand client engagement through new entertainment‑led platforms, partnership models, and activation formats.
• Guide clients and teams through ambiguity with clear thinking, strong judgment, and confident leadership.
• Coach and develop team members through clear expectations, regular feedback, and growth‑focused mentorship.
• Own the strategy and quality of partnership‑led programs from brief development through activation and delivery.
• Lead RFP framing and partner selection by defining the client opportunity, ideal partner profile, and cultural ambition.
• Oversee partner scopes, SOWs, budgets, timelines, and deliverables to ensure programs are executed to intent.
• Build and maintain strong relationships with entertainment partners, rights holders, platforms, and media properties.
• Continuously improve how programs are run by reducing friction, increasing quality, and supporting teams with clearer process.