Director, Sponsorship Consulting

New York City, NY (Hybrid)

$95K/yr – $127K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own international sponsorship execution from strategy through activation, aligning brands with properties, agencies, and rightsholders to drive global partnerships and client outcomes.

  • Sponsorship Strategy & Activation: shape multi-market activation plans and ensure assets are leveraged end to end.
  • Partnership & Stakeholder Management: translate property landscapes into opportunities and manage senior client relationships.
  • Agency & Rightsholder Collaboration: coordinate with international teams, sanctioning bodies, and rightsowners to deliver campaigns.

Job Description

Responsibilities

  • Manage global execution of a client’s international sponsorship portfolio, ensuring full use of all available assets
  • Drive partnership strategy, leveraging an in-depth understanding of the property landscape to identify areas of opportunity and optimization for clients
  • Collaborate with an international agency team delivering regional brand programs to support global partnerships
  • Communicate with senior clients to ensure ongoing satisfaction and collaboration
  • Oversee relationships with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
  • Manage teams developing key documents, including activation plans and POVs, to client-ready status
  • Demonstrate knowledge of the full marketing mix, including social media, content marketing, influencer strategies, and promotional campaigns
  • Lead full-service activation campaigns and events from end to end
  • Maintain oversight of all activation programming, including annual and per-event budgeting, in line with internal guidelines
  • Support negotiations with local, national, and global rightsholders on behalf of clients, securing win-win agreements that exceed expectations

Requirements

  • 7+ years of experience in sponsorship consulting, sports marketing, or brand partnerships
  • Direct experience working with Formula One, motorsports, or comparable global sports properties (e.g., Olympics, golf)
  • Experience advising brands, agencies, or teams on sponsorship strategy and activation
  • Proven experience creating and presenting strategic decks to senior client stakeholders
  • Experience leading and mentoring junior team members
  • Bachelor’s degree or equivalent professional experience

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
MKTG logo

MKTG

For over 20 years MKTG S+E has led some of the most transformative sponsorships in sports & entertainment. We leverage deep insights and our network of seasoned & creative team members to create impact between properties, personalities, fans, & brands across the globe. Simply put, we help brands move at the speed of fans.

New York, New York, USA
748 employees (192 in marketing)

Traffic Signals

Monthly Visitors
27K
Traffic Source Mix
Search
37.6%
Direct
46.1%
Referral
8.7%
Social
6.4%
Paid
1.1%

Headcount Trend

Current headcount: ~748

Marketing Team

Marketing Team Size
165 (22% of company)
Median Career Experience
11.5 years
Median Tenure
8.5 years